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COLOUR In Assemblism, colour is one of the most powerful of the visual or formal elements. Colour interactions, namely hue, value, and intensity interactions, the study of certain combination of colours (or colour schemes), and using colour as a means of expression, are all extremely important, if the Assemblist artist is to exploit the use of colour, as one of the most powerful means of visual communication. As part of his experimentation into the ‘language' of colour, and the importance of content and occasionally the title, Nelsonn produced the ‘108'series, using one hundred and eight elements in the work. He specifically used 108 elements because this was part of the broader message he wished to convey within the work. (Please see “108” section). EXAMPLES OF NELSONN'S ASSEMBLIST ARTWORK |
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COMPETENCE. One of the main aims of Assemblism is that Assemblist artists must strive to be competent. |
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COLLABORATION. Assemblist artists aim to collaborate with architects, designers and others, sharing and cooperating in developing and refining ideas to promote the Assemblist Manifesto and it's principles. CONSTRUCTION. n Assemblist artist starts with a reason for producing a piece of artwork and this will relate to an Assemblist Manifesto. Then, like an architect or craftsman or woman, produces a plan. Each element or part related to the plan is ‘constructed' specifically by or for the artist and these individual elements (brush strokes of paint or carved solid pieces for example) can then form 'clusters' which are themselves assembled to create the final unified artwork. In the final work each individual element and cluster has a relevance and importance to the whole. The construction of the work has similarities to the way in which some works of poetry are ‘constructed'. |
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CONTENT The content of Assemblist art is of immense importance and must set out to educate and enlighten the viewer or recipient. Following a decade of consumer materialism, certain media manipulation and obsession, a new social awareness beckons, which responds to the damage both environmentally and socially from past excesses of some societies. The old adage ‘less is more' has more relevance and poignancy than ever, and Assemblism aim is to reflect the ideas and thoughts set out in the Assemblist Manifesto. |
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CREATIVITY Assemblism aims to be creative in form, content and in it's use of materials. |
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COMMUNICATION The Assemblist artist displays a clear understanding of what is required in order to communicate with the viewer or recipient. |
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CONFIDENCE. Assemblist art aims to be confidently executed and exudes a sense that the work has been done by someone who has a general sense of control over their work. That it has not only been planned carefully by someone with skill, but some of the character and personality of the artist and their intended message is confidently and carefully presented. |
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Assemblist art must be credible and meaningful. THE ASSEMBLIST DRAFT MANIFESTO. The aims of the Assemblist Manifesto are: |
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